Electronic Commerce
Electronic Commerce is fast approaching
In the late 1970's business houses began sending & receiving Purchase orders, invoices, & shipping notifications electronically via EDI. The EDI then was
expensive & affordable only by big sized businesses. Today the Internet has made electronic commerce affordable to even smallest home office. Companies of all
sizes can now communicate over the Internet with each other.
ERP and EDI have gained tremendous importance as the world is gearing itself towards strong business process integration. And time is near for the paper-based
business to give Way to electronic business when suppliers and customers will transact electronically. Once isolated economies are now slowly integrating into a
global village. This is also so because suppliers are working hard to offer products / services at lower and lower prices.
To offer at lower and lower prices, cost saving, cost cutting is essential. By reducing and even eliminating Inventory & distribution costs dramatically the total cost
of products/services are lowered by electronic commerce. In many cases online prices will be lower than what consumers find elsewhere. Consumers already
find huge bargains on air travel on the net. In some cases prices are down to half. How all of this is possible is because the customer and the supplier are now
becoming easily accessible through the net. Take the case of Amazon.com. It has no warehouses. It only routes book orders directly to distributors and delivers a
book at a price that is much less that what a regular books stores can offer. Law firms can access specific sections on the Net instead of buying endless volumes
of legal references. Similarly music lovers can download music software online and also make payments electronically. What we are seeing is that customers and
suppliers have moved much closer in this new sales channel.
Seattle, America's emerald city is found to be quick becoming the electronic commerce capital of the Web. It has the greatest concentration of Internet commerce
powerhouses. As early as 1994, Andrew Fry, founded Free Range Media, which is one of the first websites development firms in the US. During this time Jeff
Bezoz, who practically invented online commerce, founded the Internet shop Amazon.com from a garage of a rented home. Amazon.com is today selling over
57000 books each day. Before starting Amazon.com, Jeff was working on Wall Street and saw Internet growth statistics @ 2300% per year. He worked on a list
of best products to sell on the Internet. Today with about 45% stake in the company he is worth atleast an easy $ 2 billion. It is reported that Amazon .com is the
3rd largest bookseller in the World and may see revenues top $ 600 million in 1999 without opening a single brick and mortar store. The major competitor for
Amazon.com is Barnes & Noble's online venture. It is felt that Amazon.com is poised to translate it success in books & music into other lucrative products. Many
analysts now call Jeff as one of the Bill Gateses of tomorrow.
A number of software companies are into electronic commerce business developing electronic commerce applications. Microsoft Corporation, founded by Bill
Gates in 1975 employs more than 27000 people worldwide, is stated to earn over $ 14.5 billion per year. However it was surprisingly caught late in the growth of
e-commerce. In recent times it has taken dramatic steps to become a dominant player in electronic commerce. The company was in a business war with
Netscape on its Internet explorer browser software for quite some time. Microsoft two year old travel site Edpedia has sold over 1 million air tickets on it store
front & through Partner sites fetching in $ 8.5 million per week. CarPoint is one of the leading Car buying ervices on the Net delivering $200 million per month in
new car sales to partner auto dealers. Real estate services site Home Advisor has produced $ 30 million in loan referrals to mortgage lenders since Aug 98.
Many ex-Microsoft, Ex-Amazonian executives have started companies to capture electronic commerce business on the Internet. Other companies engaged in
electronic commerce are also building profitable & manageable businesses. Electronic commerce companies are one of the biggest and flourishing business in the
software industry today. Many companies are launching their websites in order to boost sales and get closer access to the consumers. Icat Corporation founded in
1993 provides Corporations and merchants with information, software and services they need to set up electronic catalogs. It is one of the Hot 100 Technology
Companies in the US. Hewlett Packard's Openpix Image Igniter, imaging software is part of its e-commerce suite which enables store fronts to feature interactive
product photos what customers can zoom in and pan through for a more powerful online shopping experience. There are photoshops such as Corbis (which is
owned by Microsoft) and Photodisc which together offer over 2 million images online to marketers and publishers around the globe. One can order music software
over the net and enjoy it one a streamlined media technology software like those provided by Real Networks's Real Audio. A number of Websites are created
with compelling content that gets people online. While the current work has contributed much to the growth of electronic commerce several entrepreneurs are
developing award winning websites to attract visitors from young and old.
Going by the trend of electronic commerce, Chuck Martin, the best selling author of 'Net Future :The Seven Cybertrends That Will Drive Your Business, Create
Wealth, and Define Your Future.' and the 'Digital Estate' remarks that "the world stands on the cusp of a new era where most traditional business models will
disappear and the wired consumer and the wired organization will function in harmony". He also writes "A company's grasp of these Cyber trends and it
consequent willingness to transform its business will determine how well it survives".
As the wired situation is increasing, it can create higher levels of operational efficiency, which basically reduces cost and saves money for the end consumer. As
the supply and demand ositions move online, demand can be aggregated in real time. Onsale.com a website for online auctions aggregates supply by grouping all
kinds of things for auctioning & then offers people for bidding. On the other hand Priceline.com aggregates price bids of people for products/ services. What
happens actually is much more real supply and real demand match, which takes a lot of waste out of the value chain. The Internet has vastly expanded the value
of goods and services business trade electronically. The Internet era has revolutionized commerce, making electronic commerce a reality. The major force of
electronic commerce is driven by the fact that it results in lowering purchasing cost, a reduction of inventories, lowering cycle time, more efficient & effective
customer services, lowering sales & marketing cost and new sales opportunities. While Information Technology grows faster and faster, the consumer is soon to
find the shopping centre, rights into his living room on the monitors of his PC. The list of products / services traded through the electronic media is fast growing.
And many more products and services are bought or sold over the net. There are a number of software which re either developed or being developed, enabling
the growth of electronic commerce .
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